Do you know the fact that your online business can reach to new heights by doing a simple PPC advertising? But what PPC stands for? Well, it is Pay Per Click advertising being done by professional PPC company in India for online organizations of any size or type. It means, you can also hire the…

Automated bid management is not a panacea, manual intervention is still required for optimal results, particularly on high volume phrases. So instead, it enables companies and agencies to redeploy resources away from repetitive checking to more value-adding activities such as analysis and improving campaign targeting and creative. The wide range of rules used to manage…

Negative matching (excluded words) are the most straightforward of the match types. This feature stops an ad being displayed when the search term entered by the user contains a word which has been defined by the advertiser as not relevant for displaying their ad. It is often a featured which is missed by less experience…

In this blog, we addressed the concern of customers regarding the daily budget for Adwords campaign. Setting the appropriately daily budget in AdWords is performed at the campaign level. While it is easy to enter a budget figure like $60 to set this, the problem is knowing which is the right level. If you get…

1. Predictability: Traffic, rankings, returns and costs tend to more stable and more predictable than SEO. It is more immediately accountable, in terms of ROI, while SEO can take much longer to evaluate. More straightforward to achieve high rankings – you simply have to bid more than your competitors, although Google also takes the Quality…