There are different levels of detail you can track at. To drive the best results from paid search, more detailed analysis will always help, but there is a law of diminishing returns where detailed tracking may not be worthwhile if the volume of advertising is limited.<\/p>\n\n\n\n
The ideal scenario would see you tracking through to specific items sold for a specific keyphrase. You have to avoid these common disconnects\u2026<\/p>\n\n\n\n
The challenge is to develop a plan to link up separate systems and make estimates where this is not possible.<\/p>\n\n\n\n
Improve the detailed granularity of your reporting using our checklist of 10 levels of reporting accuracy for Pay Per Click Marketing<\/a>.<\/strong><\/p>\n\n\n\n However, if you are reviewing your paid search effectiveness or selecting a new tracking tool, it makes sense to review how detailed your tracking is. You may know that you have achieved 500 sales through paid search in a month, but to what extent can you break this down to understand effectiveness?<\/p>\n\n\n\n This is our checklist of the level of detail you could be tracking at. <\/p>\n\n\n\n 1. Track Referrals Between Paid Search And Organic Search.<\/strong><\/p>\n\n\n\n You will likely get referrers from paid and natural search for many terms, so you need to distinguish between them using tagging as described in the next section.<\/p>\n\n\n\n