People want to be able to find answers to their questions as fast as possible \u2014 studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we\u2019re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.<\/p>\n
The \u201cSpeed Update,\u201d as we\u2019re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.<\/p>\n
We encourage developers to think broadly about how performance affects a user\u2019s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page\u2019s performance.<\/p>\n