{"id":55,"date":"2018-01-27T06:12:53","date_gmt":"2018-01-27T06:12:53","guid":{"rendered":"http:\/\/www.ppcbyfineminds.com\/blog\/?p=55"},"modified":"2018-01-27T06:12:53","modified_gmt":"2018-01-27T06:12:53","slug":"using-page-speed-in-mobile-search-ranking","status":"publish","type":"post","link":"https:\/\/www.finemindsdigital.com\/blog\/using-page-speed-in-mobile-search-ranking.html","title":{"rendered":"Using page speed in mobile search ranking"},"content":{"rendered":"<p>People want to be able to find answers to their questions as fast as possible \u2014 studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we\u2019re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.<\/p>\n<p>The \u201cSpeed Update,\u201d as we\u2019re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.<\/p>\n<p>We encourage developers to think broadly about how performance affects a user\u2019s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page\u2019s performance.<\/p>\n<ul>\n<li>Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions<\/li>\n<li>Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages<\/li>\n<li>PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations<\/li>\n<\/ul>\n<p>Reference:\u00a0<a href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\">https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People want to be able to find answers to their questions as fast as possible \u2014 studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we\u2019re announcing that starting in July 2018, page speed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.finemindsdigital.com\/blog\/wp-json\/wp\/v2\/posts\/55"}],"collection":[{"href":"https:\/\/www.finemindsdigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.finemindsdigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.finemindsdigital.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.finemindsdigital.com\/blog\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":1,"href":"https:\/\/www.finemindsdigital.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":56,"href":"https:\/\/www.finemindsdigital.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions\/56"}],"wp:attachment":[{"href":"https:\/\/www.finemindsdigital.com\/blog\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.finemindsdigital.com\/blog\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.finemindsdigital.com\/blog\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}