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How Do We Gain ROI With The Search Engines?
What is Search Marketing? Search Engine marketing goes under many names, Search engine Optimization (SEO), Pay Per Click (PPC), search engine advertising, the sponsored listings, paid for placement and more. This data show the market share of search engines worldwide from Apr 2017 to Apr 2018. How Do We Gain Visibility With The Search Engines?
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Using page speed in mobile search ranking
People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed…
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3 Strategies for Paid Search Marketing
The main strategies which will help give you a planned approach for paid search are… 1. Goal-Setting and Tracking Strategy: Goal-setting and tracking fit together. There is little point in setting goals unless you track your results and there is little point in tracking if you don’t use the results to identify new goals and…
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What is Keyphrase Analysis ? and Why is It Important ?
Keyphrase/keywords analysis and selection are core to success in SEM. Identifying relevant key phrases for your marketplace is crucial starting point both to starting and refining both paid search and SEO. Detailed keyphrase analysis and selection enables you to… 1. Review possible phrases which will enable you to connect with potential customers as they search…
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What Do We Need From A Web Analytics Tool ?
1. Reports on all keyphrases referred from search engines, i.e. it isn’t limited to 100 phrases. 2. Keyphrases are reported separately for different referring search engines, e.g. Google, Microsoft Live Search, Yahoo! and different country versions. 3. Keyphrases separated out into those from natural and paid listings. 4. Outcomes such as sale or registration can be…