What is Keyphrase Analysis ? and Why is It Important ?


Keyphrase/keywords analysis and selection are core to success in SEM. Identifying relevant key phrases for your marketplace is crucial starting point both to starting and refining both paid search and SEO.

Detailed keyphrase analysis and selection enables you to…

1. Review possible phrases which will enable you to connect with potential customers as they search for products, content or experiences.

2. Select keyphrases which indicate intent on the part of your audience which helps qualify your audience and decide which phrases you should prioritize on.

3. Set goals for returns on SEM based on the number of relevant searches and the cost of achieving results.

4. Select SEM strategy for achieving results for each keyphrase – which combination of SEO, PPC Marketing, and affiliate marketing will work best?

5. Review progress against these goals.

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