April 2020
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How to Identify Keyphrases & Select them
Deciding on which keyphrases to advertise on and the relevant ads to displays is one of the biggest tasks in search engine marketing. Keyphrase analysis and selection are core to success in SEM. Identifying relevant key phrases for your marketplace is crucial starting point both to starting and refining both paid search and SEO. 1….
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How to Calculate Return-On-Investment (ROI) for Marketing Campaign
Return on Investment is used to assess the returns or profitability of paid search and indeed all business investments which have tangible returns. This calculation varies according to how accurately returns can be measured in a company. The general way of calculating ROI is: ROI % = 100 * Return from investment (Net Profit) /…
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Advantages of Paid Search (PPC) Marketing
1. Predictability: Traffic, rankings, returns and costs tend to more stable and more predictable than SEO. It is more immediately accountable, in terms of ROI, while SEO can take much longer to evaluate. More straightforward to achieve high rankings – you simply have to bid more than your competitors, although Google also takes the Quality…
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