How to Identify Keyphrases & Select them
Deciding on which keyphrases to advertise on and the relevant ads to displays is one of the biggest tasks in search engine marketing. Keyphrase analysis and selection are core to… Read more »
Monthly Archives: April 2020
How to Calculate Return-On-Investment (ROI) for Marketing Campaign
Return on Investment is used to assess the returns or profitability of paid search and indeed all business investments which have tangible returns. This calculation varies according to how accurately… Read more »
Advantages of Paid Search (PPC) Marketing
1. Predictability: Traffic, rankings, returns and costs tend to more stable and more predictable than SEO. It is more immediately accountable, in terms of ROI, while SEO can take much… Read more »