April 2020
-
How to Identify Keyphrases & Select them
Deciding on which keyphrases to advertise on and the relevant ads to displays is one of the biggest tasks in search engine marketing. Keyphrase analysis and selection are core to success in SEM. Identifying relevant key phrases for your marketplace is crucial starting point both to starting and refining both paid search and SEO. 1….
-
How to Calculate Return-On-Investment (ROI) for Marketing Campaign
Return on Investment is used to assess the returns or profitability of paid search and indeed all business investments which have tangible returns. This calculation varies according to how accurately returns can be measured in a company. The general way of calculating ROI is: ROI % = 100 * Return from investment (Net Profit) /…
-
Advantages of Paid Search (PPC) Marketing
1. Predictability: Traffic, rankings, returns and costs tend to more stable and more predictable than SEO. It is more immediately accountable, in terms of ROI, while SEO can take much longer to evaluate. More straightforward to achieve high rankings – you simply have to bid more than your competitors, although Google also takes the Quality…
Search
Latest Posts
Latest Comments
Categories
Archives
- May 2025 (1)
- April 2025 (3)
- March 2025 (1)
- February 2025 (1)
- March 2022 (1)
- July 2021 (1)
- June 2021 (1)
- April 2021 (1)
- January 2021 (1)
- November 2020 (1)
- July 2020 (1)
- June 2020 (1)
- May 2020 (1)
- April 2020 (3)
- May 2018 (1)
- January 2018 (1)
- December 2017 (2)
- November 2017 (1)
Tags
Newsletter
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Insert the contact form shortcode with the additional CSS class- "wydegrid-newsletter-section"
By signing up, you agree to the our terms and our Privacy Policy agreement.