There are different levels of detail you can track at. To drive the best results from paid search, more detailed analysis will always help, but there is a law of diminishing returns where detailed tracking may not be worthwhile if the volume of advertising is limited. The ideal scenario would see you tracking through to…

There is little point in setting goals unless you track your results and there is little point in tracking if you don’t use the results to identify new goals and tactics to drive performance. In this blog we show you how to set the right objectives and select the right tools and process for tracking….