December 2017
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3 Strategies for Paid Search Marketing
The main strategies which will help give you a planned approach for paid search are… 1. Goal-Setting and Tracking Strategy: Goal-setting and tracking fit together. There is little point in setting goals unless you track your results and there is little point in tracking if you don’t use the results to identify new goals and…
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What is Keyphrase Analysis ? and Why is It Important ?
Keyphrase/keywords analysis and selection are core to success in SEM. Identifying relevant key phrases for your marketplace is crucial starting point both to starting and refining both paid search and SEO. Detailed keyphrase analysis and selection enables you to… 1. Review possible phrases which will enable you to connect with potential customers as they search…
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